Mimi’s Dog Spa
Differentiate Mimi’s Dog Spa from the competition with creative branding and media placement
A unique brand identity that was used across platforms
Creating the Logo
Drawing the Face of the Company
The prompt from the client was “make me a logo that includes my dog Shakira”. To do this I selected a photo of the dog and traced the basic shapes of the face. The shapes were tweaked slightly and then filled with colors taken from the original photo.
Tying in the Company’s Service
The first iteration featured the owner’s dog sitting in a bubble bath. After several revisions, the design was simplified to the dog’s face inside a blue circle (drawing from the bubbles I made earlier) with a silver border (inspired by the metal washtub from the first iteration).
Getting the Word Out
Announcing the Grand Opening
Sharing Location and Hours
Sent to Homes in the Area
Featured in a Local Newspaper and Magazine
ABOUT THE CLIENT
Mimi’s Dog Spa, a self-serve dog wash situated on the grounds of a luxury car wash on Pacific Coast Highway in Newport Beach, aims to provide a time-saving and cost-effective way to keep pets clean.