Oro Financial Rebrand

THE CHALLENGE

Refresh the look of 25+ year old finance company with new branding and website

THE OUTCOME

A new logo and responsive website design that give the company a modern look

A New Logo

When Oro Financial came to me for help, the company did not have a logo to represent their brand. To build consistent branding that could be used across platforms, I set to work designing a logo. Sticking with the “oro” theme and using the brand’s orange color, I created a logo that depicts a golden sun and its rays.

Updating the Website

The original Oro Financial website, which was about 10 years old, was in need of an update. The site, which featured only one image, was lacking visuals. In addition it was not mobile friendly, which could hurt its rankings on google search. Large blocks of text made the content hard to digest.

To address these issues, I created a new responsive website design for the company. New images and orange accents were added to the website to give it more color. Blocks of text on the Loans Funded and Rates & Terms pages were reorganized to make it easier for visitors to find information relevant to their needs. In addition, a tagline a mission statement were added to the homepage.

Homepage

Offering Placed Front and Center

Home Page

Tips

List of Tips for Loan Application

Tips

Rates & Terms

Terms Organized by Property Type

Rates and Terms

Apply

Straightforward Online Loan Application

Loan Application

Loans Funded

Past Loans for Various Property Types

Loans Funded

Contact Us

Contact Form and Interactive Map

Contact Page

ABOUT THE CLIENT

Oro Financial of California, Inc. is a direct private residential and commercial lender specializing in non-conforming real estate loans in the state of California.

Visit the website at www.orofinancial.net