Oro Financial Rebrand
Refresh the look of 25+ year old finance company with new branding and website
A new logo and responsive website design that give the company a modern look
A New Logo
When Oro Financial came to me for help, the company did not have a logo to represent their brand. To build consistent branding that could be used across platforms, I set to work designing a logo. Sticking with the “oro” theme and using the brand’s orange color, I created a logo that depicts a golden sun and its rays.
Updating the Website
The original Oro Financial website, which was about 10 years old, was in need of an update. The site, which featured only one image, was lacking visuals. In addition it was not mobile friendly, which could hurt its rankings on google search. Large blocks of text made the content hard to digest.
To address these issues, I created a new responsive website design for the company. New images and orange accents were added to the website to give it more color. Blocks of text on the Loans Funded and Rates & Terms pages were reorganized to make it easier for visitors to find information relevant to their needs. In addition, a tagline a mission statement were added to the homepage.
Offering Placed Front and Center
List of Tips for Loan Application
Rates & Terms
Terms Organized by Property Type
Straightforward Online Loan Application
Past Loans for Various Property Types
Contact Form and Interactive Map
ABOUT THE CLIENT
Oro Financial of California, Inc. is a direct private residential and commercial lender specializing in non-conforming real estate loans in the state of California.
Visit the website at www.orofinancial.net