Pacific Beach Rotaract

THE CHALLENGE

Establish a Rotaract club in Pacific Beach by recruiting the 15+ members required for an official charter

THE OUTCOME

Chartered in 2016, Pacific Beach Rotaract, is ready to grow with a new website and dedicated members

The Problem

In fall of 2015, three friends and I set out to start a community-based service club in Pacific Beach with the goal of creating a welcoming environment where young professionals could have fun while giving back to their community and growing professionally in the process. In order to establish an official Rotaract club, we needed to recruit members (at least 15 to be exact).

In early 2015, a Rotaract club in Pacific Beach had fallen apart due to low membership levels. In addition, Rotary International – Rotaract’s sponsoring organization – was in the midst of a PR problem. Members of our target audience (21-30 year olds) tended to think of Rotary as an outdated club for old retirees, which made it harder for the organization (and our club) to attract younger generations. Our club set out to address this problem with fresh branding and targeted marketing.

Creating the Logo

STEP 1

Recreate a customized version of the official Rotaract logo in black and white using Illustrator

STEP 2

Extract colors from beach photos and the Rotary logo to come up with four color schemes for the logo

STEP 3

Present top two options to the club president and apply chosen scheme (rotary colors) to logo

Promoting Events

With branding established, it was time to design marketing materials. Flyers were created for informational meetings, general recruitment purposes, service projects, fundraisers, business development workshops, and socials.

Flyer Designs

Flyer Designs

Use the arrows to get a closer look at some of the flyers designed for Pacific Beach Rotaract

Recruitment Meetings

Recruitment Meetings

This flyer promoted our informational meetings where we recruited some of our first new members

General Recruitment

General Recruitment

This flyer highlights the benefits of Rotaract membership to those who may not be familiar with the organization

This oversized sign was attached to donation boxes around San Diego as part of our holiday toy drive. The design drew from the look of the Ronald McDonald House website.

Donation Box Label

Donation Box Label

This flyer, which listed the locations of our boxes, was posted around San Diego. Through this drive, we collected 198 toys for children at the Ronald McDonald House Holiday Party.

Holiday Toy Drive

Holiday Toy Drive

This flyer marketed our end of year social, which raised money for the Ronald McDonald House's Holiday Party

Ugly Sweater Mixer

Ugly Sweater Mixer

This flyer promoted a professional development workshop we hosted for the rotaract clubs in our district

Professional Workshop

Professional Workshop

Rotaractors used this flyer to connect with potential donors in the community. The sale raised over $200 for Rotary International's End Polio Now initiative.

Swap Meet Fundraiser

Swap Meet Fundraiser

This flyer and matching social media graphics advertised out club's first annual signature event. The event drew 30 crawlers and raised $600 for Rotary's End Polio Now initiative.

Pub Crawl for Polio

Pub Crawl for Polio

Becoming Official

Once we fulfilled the requirements for official club status, we hosted our chartering ceremony. For this event I designed three items: an invitation, a retractable banner, and an event program. Over 50 people attended and 20 club members became official Pacific Beach Rotaractors.

Launching the Website

In the end of 2016, I worked with our club’s president, fellowship director, and treasurer to launch pacificbeachrotaract.org. The goals of the site are (1) market the club to potential new members, (2) keep stakeholders (members, sponsors, etc.) informed about club activities, and (3) make it easy for people to make donations.

To start, I reviewed Rotaract and Rotary club websites in our district and across the country. While researching, I recorded commonalities and took note of what worked well and what didn’t. After the club president and I discussed the findings, we drafted a list of critical features for the site.

Next, I reached out to our fellowship director to discuss content targeted at potential new members, which included an online membership application. Armed with new insight, I drafted wireframes for each page.

From there, I came up with a design based on the wireframes that integrated our club’s branding. After the design was complete, I crafted copy and visuals for each page.

To finish the site, I reached out to club members for articles for the blog and worked with our treasurer to set a up a page that accepts donations via PayPal and venmo.

To start, I reviewed Rotaract and Rotary club websites in our district and across the country. While researching, I recorded commonalities and took note of what worked well and what didn’t. After the club president and I discussed the findings, we drafted a list of critical features for the site.

Next, I reached out to our fellowship director to discuss content targeted at potential new members, which included an online membership application. Armed with new insight, I drafted wireframes for each page.

From there, I came up with a design based on the wireframes that integrated our club’s branding. After the design was complete, I crafted copy and visuals for each page.

To finish the site, I reached out to club members for articles for the blog and worked with our treasurer to set a up a page that accepts donations via PayPal and venmo.

ABOUT THE CLIENT

Pacific Beach Rotaract is a community-based Rotaract Club for young professionals in San Diego. Rotaract is a partner of Rotary, an international service organization founded in 1905 that consists of 1.2 million members around the world.

Visit the website at www.pacificbeachrotaract.org