Refresh the look of 25+ year old real estate company with new branding and website
A new logo and responsive website design that give the company a modern look
In 2016, I worked with Oro Financial to redesign its company website. The project spanned two months and involved branding, UI design, and website construction. Oro Financial of California, Inc. is a direct private residential and commercial lender specializing in non-conforming real estate loans in the state of California.
When Oro Financial came to me for help, the company did not have a consistent brand identity to use across platforms. In addition, the company's 10-year-old website was in need of an update. The site not mobile friendly and it's layout that could lead to confusion.
Branding work began with creating a logo. Several variations were sketched and presented to the client before a final design was chosen. The final logo incorporated the company's existing orange color into a shape resembling a sun's golden rays.
Logos playing off gold theme were sketched to aid ideation
Designs created in Illustrator were presented to the client
Orange and yellow hues were tried out before finalizing logo
I worked with the company to create a new responsive website design. The new design organized the navigation, removed confusing visual elements, and explored new ways to present information.
The first step was to review each page of the existing site to uncover areas for improvement. Once problems were discovered and documented, new designs addressing problem areas were sketched. After that, designs were prototyped with increasing levels of fidelity with input from the client throughout the process. Finally, the website was built with Wordpress and launched.
The final website was designed to display well on desktops, laptops, tablets, and mobile phones. Multiple rounds of testing and revisions ensured that users the website displayed properly on many screen sizes. The live website can be seen at orofinancial.net.
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